Worksheet
Your Audience
Glass Mountains
Who are you writing for?
When you are writing consider a new starter to your business, or a new external partner. Keep language as jargon free as possible. Feel free to share only the business information you feel appropriate - with external partners, you can always ask them to sign an NDA.
Who are your key audiences?
This worksheet captures your organisation’s key audiences in detail.
Think about each audience at the point they are deciding whether to take the next useful step with you. They may be a prospective customer, existing customer, partner, funder, stakeholder, member, or another group you need to serve well.
Clear audience definition is essential because it underpins decisions around messaging, content, campaigns, and how your organisation presents itself.
These definitions are reused. An offering or a website points at the audience you describe here rather than repeating it, so a change made once shows up everywhere.
You can connect audiences to offerings later
For now, describe the people or groups clearly. Once Your Offering has been started, you can link each offering to the audiences it serves, and those links will appear here.
Start with the audience you know best
Three questions make an audience useful to a reader: who they are, what they are trying to achieve, and what they weigh up when deciding. Two more add depth when you have it.