ClarityCharter Glass Mountains

Core worksheet

Your Offering

Glass Mountains

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Who are you writing for?

When you are writing consider a new starter to your business, or a new external partner. Keep language as jargon free as possible. Feel free to share only the business information you feel appropriate - with external partners, you can always ask them to sign an NDA.

What does your business offer in terms of products and/or services?

This worksheet captures your organisation’s products and/or services in detail.

In our Business Purpose worksheet that you hopefully completed, you outlined your offering at a high level. Here, the aim is to more clearly describe your core products and/or services so that others can understand what you provide, who it is for, and how it is delivered.

Choosing your offerings

Choosing your offerings

  • You do not need to list everything your organisation provides. Instead, focus on your core offerings — those that are most important, most common, or most relevant to your business.
  • Your offerings should align with your key audiences. If you are also completing our Your Audience worksheet, these two areas should naturally reflect eachother.
  • If you have more than eight offerings, either focus on those that are most important to your organisation or use additional worksheets.

How to proceed

  • Use the sections below to describe your main offerings.
  • You may wish to start with lower-cost or entry-level offerings, and build up to those requiring greater investment.
  • If your organisation spans multiple websites, brands, or business units, consider completing separate worksheets.

Short description

What is this offering, in simple terms? (1–3 sentences, no jargon)

Who needs this?

Which audience(s) is this aimed at? Linked to the definitions in Your Audience.

You haven't created Your Audience yet. When you do, please revisit to link

What problem does it solve, or what outcome does it create?

How does demand usually arrive?

Where does interest in this offering usually come from, and how do people tend to make the first move? For example: search, referral, phone call, direct email, enquiry form, online purchase, booking, tender, or an existing relationship.

What happens next?

(e.g. initial call, proposal, onboarding, immediate delivery)

The fields below can be left blank if they are not useful here.

Level of investment

Additional context

(Any important variations, constraints, or clarifications)

Relevant websites and website areas

Where this offering is presented, or should be.

Website links can be added after Website Summary Overview is filled in. We’ll remind you on the Dashboard when there is useful detail to add. Open Website Summary Overview →
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Worth doing next

Start Your Business

Your Business is one of the three core worksheets. It describes part of the business that other worksheets refer back to.

Start Your Business 8 questions